ISMAT 17982

Advanced Project in Design

• ApresentaçãoPresentation

  UC is the study and interpretation of how images — in diverse forms, from art and advertising to digital media — shape our perception of reality, create meanings and influence behaviors in society.
• ProgramaProgramme

  CP1: Research Strategies in User-Centered and Sustainable Design; CP2: Development of Brand, Product, and Experience Ecosystems; CP3: Product Design, Packaging, Visual Communication, and Physical/Digital Space; CP4: Integration of User Experience (UX) and Service Design; CP5: Project Planning, Prototyping, Critical Evaluation, and 360º Project Presentation.
• ObjectivosObjectives

  By the end of this curricular unit, students should be able to: O1: Develop systemic and integrated design projects encompassing concept, product, space, communication, and digital media; O2: Apply user-centered research strategies oriented towards sustainability; O3: Design innovative solutions integrating user experience (UX), service design, and visual communication; O4: Demonstrate critical and strategic thinking in the creation of coherent and sustainable design ecosystems; O5: Manage project processes autonomously, ethically, and collaboratively.
• BibliografiaBibliography

  Mau, B. (2004). Massive Change. Phaidon Press.  Norman, D. A. (2013). The Design of Everyday Things (Revised and Expanded Edition). Basic Books.  Papanek, V. (1985). Design for the Real World: Human Ecology and Social Change. Thames & Hudson. Brown, T. (2009). Change by Design: How Design Thinking Creates New Alternatives for Business and Society. Harper Business. Stickdorn, M., & Schneider, J. (2010). This is Service Design Thinking. BIS Publishers.  
• MetodologiaMethodology

  ME1: Problem-Based Learning (PBL) — Real-world projects focused on solving complex problems; ME2: Integrated Project Studio — Continuous development and collaborative work;  ME3: Formative Critique Sessions — Critical reviews with guided feedback;  
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  11
• NaturezaNature

  Mandatory
• EstágioInternship

  Não