Skip to main content

ISMAT 22809

Creativity, Innovation and Competitiveness

Business Management
  • ApresentaçãoPresentation
    This course is designed to explore the creation-innovation process, its management, and its relationship to sustained competitive advantage. In addition to understanding what characterizes innovation, participants will understand the differences in innovation processes in different types of organizations, as well as the processes and theories that explain its dissemination in the market and ensure growth and competitiveness. Moreover, since creativity is key part of innovation, we wil explore its meaning and manifestation.
  • ProgramaProgramme
    S1. Innovation and creativity: definition 1.1 - Concept of innovation 1.2 - Innovation typologies 1.3 - Social innovation 1.4 - Creativity and its relationship with innovation   S2 – Innovation in small and large businesses 2.1 - Intrapreneurship 2.2 - Frameworks for the implementation of intrapreneurship 2.3 - Open innovation and absorptive capacity 2.4 - Strategy and innovation: ambidexterity 2.5 – The myth of innovation in the small business 2.6 - Innovation in the public sector   S3 - Adoption, diffusion, and commercialization of innovation 3.1 - Theories of innovation adoption 3.2 - Adoption of innovations in organizations 3.3 - Diffusion as a social process 3.4 – Disruptive innovations and the commercialization process   S4 - Intellectual property 4.1 - Types of intellectual property 4.2 - Innovation management for company growth
  • ObjectivosObjectives
    At the end of this course, students should be able to:   LG1 – Understand what creativity is and its relationship with innovation LG2 - Understand the concepts and typologies of innovation LG3 – Understanding the relationship between innovation and competitive advantage LG4 - Identify the models of adoption and diffusion of innovation LG5 - Understand the process of protecting innovation LG6 – Have an overview of Innovation Management
  • BibliografiaBibliography
    Tidd, J., & Bessant, J. R. (2021). Managing innovation: integrating technological, market and organizational change. John Wiley & Sons. Negas, M. C., Carvalho, Luísa C., & Sousa, I. D. (2020). Inovação e Tecnologia. Uma visão multidisciplinar. Sílabo: Lisboa.  Christensen, C. M. (2019). O dilema da inovação: quando as novas tecnologias levam empresas ao fracasso. M. Books Editora. Dyer, J., Gregersen, H., & Christensen, C. M. (2019). The Innovator's DNA, Updated, with a New Preface: Mastering the Five Skills of Disruptive Innovators. Harvard Business Press.
  • MetodologiaMethodology
    UC presents an innovative teaching approach. Through the use of a systematized innovation process on the MIRO.COM collaborative platform, students worked in groups continuously, both in the classroom and in the time allocated outside the classroom. The fact that we also work with the Harvard Case Study method will be quite differentiating for students, both in preparation and in the active debate sessions of the cases and in their final writing of the solutions.
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    5
  • NaturezaNature
    Optional
  • EstágioInternship
    Não