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ISMAT 22990

Fashion Communication II

Fashion and Textile Design and Production
  • ApresentaçãoPresentation
    The UC aims to assimilate the basic principles of a Communication Design project in defining criteria of organization, pagination and navigation in web  design Seeks to develop aesthetic , conceptual and technical criteria that will allow the execution of a project to disseminate a fashion collection for digital/web environment Recognize and coherently apply concepts of Communication Design for web environment in the areas  of typography , color , Image ,composition, usability and interaction Use in the project a methodology adjusted to the exercise of Communication Design in the areas of pagination and digital/web environment Apply with ease techniques and tools of pagination and content management software necessary for the correct expression of the design concept Develop of a project to promote a fashion designer and collection, with expression of the fundamental concepts of Communication Design and technical rigor
  • ProgramaProgramme
    Fundamentals of Communication Design for Fashion Product Communication in Static and Dynamic Support : Design methodology for applying in pagination projects and web sites design Fundamentals of typography, composition, color and image, oriented for pagination projects for website design Fundamental techniques and tools of pagination and content management software, necessary for a communication project in the areas of pagination and website design Practical project: dissemination of the fashion designer and the fashion collections made applied on a website
  • ObjectivosObjectives
    Outcomes: Develop a website to present the fashion designer's work and the pieces developed, for online dissemination. Define a web design project Acquire knowledge of UX (user experience) and UI (user interaction) Define the architecture and navigability of the website Define the criteria for defining the visual and functional environment of the website Mastery of digital content editing tools Skills: Recognize and coherently apply concepts of Communication Design for digital and Web environment in typography , color , image , composition and usability Use in the project a methodology adjusted to the exercise of Communication Design in digital and website areas Apply with ease the techniques and tools of pagination and content management software   necessary for the correct expression of the design concept Execution of a project to promote a fashion collection , with expression of the fundamental concepts of Communication Design and technical rigor
  • BibliografiaBibliography
    Ambrose, G & Harris, P. (2018). Layout for Graphic Designers: An Introduction. Bloomsbury Visual Arts. Heller, E., (2007). A Psicologia das Cores, Barcelona: Gustavo Gili. LUPTON, Ellen, Pensar com tipos: 2ª edição revista e ampliada. São Paulo: CosacNaify, 2013 [Ed. Original: LUPTON, Ellen, Thinking with type: A Critical Guide for Designers, Writers, Editors, & Students. New York: Princeton Architectural Press, 2004]. SAMARA, Timothy, (2005). Diseñar con y sin reticula. Barcelona: Gustavo Gili. Rogers, Y., Sharp, H. & Preece, J. (2023) Interaction Design – Beyond human-computer interaction. 6ª Edição. New Jersey: Wiley & Sons Gagen, R. & Golombisky, K. (2017). White Space is not your enemy - A Beginner’s Guide to Communicating Visually Through Graphic, Web & Multimedia Design. Boca Raton: CRC Press Green, T, & Labreque, J. (2023). A Guide to UX Design and Development: Developer’s Journey Through the UX Process. Toronto: APRESS  
  • MetodologiaMethodology
    It is a theoretical - practical course that combines expository interventions of the syllabus with the elaboration of exercises in pagination and content management and web design software . Throughout the semester, a practical exercises and a final project will be developed with respective analysis and discussion in class . As it is a theoretic -practical curricular unit , classes will have an explanatory component of the subject , supported by power points and PDF ' s provided later to the students . However , in all classes a constant dialogue is established with the students , motivating them to the topics addressed , leading them to participate actively . The creative process will be supported by Design Thinking, User experience and User Interface methodologies.  
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    6
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não