ISMAT 22988

Fashion Production I

• ApresentaçãoPresentation

  Fashion Production I has its field of action in the area of production, with a greater emphasis on styling, editorials and fashion shows. The area of activity can be wide-ranging and can involve creating outfits as well as editorials for brand promotion. It also has its field of action in outdoor events such as the development, organization and production of a fashion runway. It is highly relevant to the course, given that production is an integral and essential part of it and that it allows students' work to be promoted.
• ProgramaProgramme

  1. Notion of Fashion Production: what it is and what it does; 2. The Photographer: Some Fashion Photographers ? examples of work done; 3. Styling: notion of styling: Styling intervention areas; 4. The Stylist and the Fashion Producer; 5. Fashion editorial a. Trend research ? definition of concept; b. Definition of locations and environments: Reperage and Location; c. Definition of the Model to photograph: Casting d. Choice and definition of the shopping; e. The photoshoot f. Graphic composition of the editorial g. Photo selection: post-production 6. The fashion show a. Aspects to consider for a fashion show b. Multi-brand or private-label fashion show c. Type of audience, support, sponsorship;; d. Runway promotion e. Organization of a fashion show
• ObjectivosObjectives

  - Understand what Fashion Production is. - Understand the factors for the promotion, dissemination and marketing of products to different audiences. - Identify which are and what are the duties of the different actors in a fashion production team. - Know the various historical periods of fashion design and its characteristics, which represent influences for work in fashion production. - Know the different forms of photography applied to fashion production: beauty; promotional; catalog; editorial. - Understand what Styling is: the Stylist and its areas of intervention. - Know what an editorial is, how it is built and its purpose; - Know different types and styles of magazines as well as the editorials published there; - Understand how to prepare an Editorial for a magazine. - Understand what a fashion show is and how it is organized
• BibliografiaBibliography

  Everett, J.; Swanson, K.; Blanco J. (2018). Guide to Producing a Fashion Show: Fairchild Books. ISBN: 978-1501335105 Gambão, F. C. (2024). Relatório de Estágio com o Stylist e Produtor de Moda Filipe Carriço (Doctoral dissertation). http://hdl.handle.net/10400.6/14055 McAssey, J., Clare, B. (2013). Styling de Moda: Bookman, Porto Alegre. Musgrave, E. (2014). How to Put on a Fashion Show: A guide to presenting your own catwalk collection: Batsford. ISBN: 978-1849941631 Nunes, A. (2018). Styling: a produção de imagem na moda. Revista Veredas da História, 11(2). https://periodicos.ufba.br/index.php/rvh/article/view/47882 Zirpel, J.; Hayes, F. (2023). The Fashion Yearbook 2023: Best of campaigns, editorials and covers: Callwey Verlag. ISBN: 978-3766726117 Zirpel, J.; Hayes, F. (2022). The Fashion Yearbook 2022: Best of campaigns, editorials and covers: Callwey Verlag. ISBN: 978-3766725783
• MetodologiaMethodology

  The teaching methodology is based on demonstration and experimentation. Students are faced with the need to experiment, learn about and explore different ways to create appealing fashion images. For this, it is important that students know what has already been done in this area. During classes, mostly students develop several practical exercises.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  5
• NaturezaNature

  Mandatory
• EstágioInternship

  Não