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ISMAT 22993

Fashion Production II

Fashion and Textile Design and Production
  • ApresentaçãoPresentation
    The Fashion Production II course aims to develop students' skills in developing images and brand campaigns that enable them to communicate with the market, the client and their peers. One of the concerns of Fashion Production II is the creation of communication media to support the dissemination and commercialisation of the products and collections developed by the student. Students will develop styling activities for the creation of the brand's lookbook and campaig  
  • ProgramaProgramme
    1. Ways or Means of Promoting Brands or Collections: Study of the different means of brand promotion and choice of means.  a. The catalogue - The process of designing and creating a brand catalogue and the players involved.  b. LookBook - Case studies of brands and development of the brand's lookbook.  c. Brand Campaign - How to build an image for a Brand Campaign or Collection, the process of creating and building the image.
  • ObjectivosObjectives
    The objectives of this CU are: - To understand the different ways brands or designers have of presenting, promoting or publicising collections/products; - Know what a catalogue is, how it is put together and its purpose; - Know the different types and styles of magazines and the editorials published in them; - Understand how to prepare a LookBook; - Develop products/accessories for Styling; - Understand how to prepare a Brand Campaign or Collection.   
  • BibliografiaBibliography
    Moore, Gwyneth, Promoção de Moda, Barcelona, Editorial Gustavo Gili, 2013. ISBN 978-85-65985-12-3. McAssey, Jaqueline & Buckley, Jaqueline, Styling de moda.  tradução; Mariana Bandarra, Scientific Linguagem Ltda; revisão técnica: Fernanda Heinzelmann. - Porto Alegre: Bookman, 2013. ISBN: 9788582600047. McAssey, Jaqueline; Sophie Benson; Clare Buckley, Fashion Styling. Editora Bloomsbury. 2021. ISBN: 9781350074118, 135007411X
  • MetodologiaMethodology
    The teaching methodology is based on demonstration and experimentation. Students are confronted with the need to experiment, get to know and explore different ways of creating appealing fashion images. To this end, it is important that they know what has already been done in this area. During the lessons, the students mostly carry out various practical exercises, concluding with the demonstration of all the skills acquired with a more demanding and rigorous final assignment. Assessment in Fashion Production II is continuous and favours the work done by students in class.
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    5
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não