Skip to main content

ISMAT 22993

Fashion Production II

Fashion and Textile Design and Production
  • ApresentaçãoPresentation
      The Fashion Production II course aims to develop students' skills in creating images and brand campaigns that enable them to communicate with the market, customers, and peers.  One of the focuses of Fashion Production II is the creation of communication materials that support the promotion and marketing of the products and collections developed by students.  Students will carry out styling activities for the creation of the lookbook and brand campaign. 
  • ProgramaProgramme
    1. Ways or means of promoting brands or collections: Study of the different means of brand promotion and choice of means. a. The catalogue - The process of designing and creating a brand catalogue and the players involved. b. LookBook - Case studies of brands and development of the brand lookbook. c. Brand Campaign - How to build an image for a Brand or Collection Campaign, the process of creating and building the image.
  • ObjectivosObjectives
    The objectives of this curricular unit are: - To understand the various ways in which brands or designers present, promote or publicise their collections/products; - To understand what a catalogue is, how it is put together and its purpose; - To learn about different types and styles of magazines and the editorials published in them; - Understand how a LookBook is prepared; - Develop products/accessories for styling; - Understand how a brand or collection campaign is prepared.
  • BibliografiaBibliography
    Moore, Gwyneth, Promoção de Moda, Barcelona, Editorial Gustavo Gili, 2013. ISBN 978-85-65985-12-3. McAssey, Jaqueline & Buckley, Jaqueline, Styling de moda. tradução; Mariana Bandarra, Scientific Linguagem Ltda; revisão técnica: Fernanda Heinzelmann. - Porto Alegre: Bookman, 2013. ISBN: 9788582600047. McAssey, Jaqueline; Sophie Benson; Clare Buckley, Fashion Styling. Editora Bloomsbury. 2021. ISBN: 9781350074118, 135007411X
  • MetodologiaMethodology
    The teaching methodology is based on demonstration and experimentation. Students are confronted with the need to experiment, learn about, and explore different ways of creating appealing fashion images. To do this, it is important that they know what has already been done in this area. During classes, students mainly carry out various practical exercises, concluding with a demonstration of everything they have learnt in a final project that is more demanding and rigorous. Assessment in Fashion Production II is continuous and focuses on the work carried out by students in class.
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    5
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não