ISMAT 7239

History of Design

• ApresentaçãoPresentation

  Basic discipline for the course, offering an introduction to the general history of Design, its origins and development, with particular interest in graphic and / or communication design. In its dynamics, the classes promote a comprehensive view of design, and non-linear thinking about the history of design (and history, in general), associating and drawing parallels between different styles and periods, from prehistory to the 21st century. With this approach, the objective is to demonstrate to the student the recursion of history and the consequent importance of knowing the past to build the future, in addition to building a comprehensive visual culture.
• ProgramaProgramme

  PREHISTORY OF GRAPHIC DESIGN - Petroglyphs, hieroglyphs: from caves to papyri; - Invention of writing; - Alphabets; - Illuminated manuscripts THE GRAPHIC RENAISSANCE - Printing in Europe; - Illustrated books; - Graphic Renaissance; - The typographic genius A BRIDGE FOR THE TWENTIETH CENTURY - Graphic design and the industrial revolution; - Arts & Crafts and their heritage; - Art Nouveau; - Genesis of Design in the Twentieth Century THE MODERN ERA - Influences of modern art; - Pictorial modernism; - A new language of form; - Bauhaus and the new typography; - The Modern Movement THE INFORMATION AGE - International typographic style; - Corporate identity and visual systems; - Conceptual image; - Postmodern design; - National views and global dialogue; - The digital revolution and beyond POST-DIGITAL DESIGN - Dematerialized / intangible design; - Design, emotions and the user experience; - Design and Big Data: Infographics and Artificial Intelligence
• ObjectivosObjectives

  Master the basic and fundamental concepts of the discipline; Acquire a useful set of knowledge within the history of design; Understand the styles and periods of design, and be able to understand their relationship with the cycles of general history and art history; Identify dominant imagery styles in the various chronological periods of history; Understand the importance of the discipline in the context of theoretical and practical problematization; Acquire / develop visual knowledge and culture not restricted to the contemporary period, in addition to the ability to bring these elements to the current context in reinterpretations or historical references; Acquire / develop exploratory and associative knowledge relating the field of design history, establishing relationships between the content explored and the development of new ideas, products or businesses in the context of contemporary design.
• BibliografiaBibliography

  MEGGS, Philip e PURVIS, Alston. (2015) History of Graphic Design. Londres: Wiley. ISBN 9780470168738 MÜLLER, Jens, WIEDEMAN, Julius. (2018) The History of Graphic Design. Vol. 1, 1890-1959 e Vol. 2, 1960-Today. Colônia: Taschen. ISBN 9783836563079 (Vol.1) e ISBN 9783836570374 (Vol.2) ESKILSON, Stephen J. (2019) Graphic Design: A New History. New Haven: Yale University Press. ISBN 978-0300233285 DE JONG, CEES W., PURVIS, Alston W., THOLENAAR, Jan (2017). Type: A Visual History of Typefaces & Graphic Styles: 1628-1938. Berlim: Taschen. ISBN 978-3836565882 HELLER, Steven, VIENNE, Veronique. (2019) 100 Ideas that Changed Graphic Design. London: Laurence King Publishing. ISBN 978-1786273895
• MetodologiaMethodology

    The discipline is based on: • Slideshows and videos on the topics; • Presentation and discussion of films about design and/or designers; • Inverted classroom and project-based learning, with the exploration of the proposed themes by students; • Conducting research and seminars; • Evaluation of exercises and seminaries, added to a process of critical self-evaluation of the results achieved individually and by the discipline.  
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  4
• NaturezaNature

  Mandatory
• EstágioInternship

  Não