ISMAT 21636

Innovation and Experience Design in Tourism

• ApresentaçãoPresentation

  Tourism and its experiences are multidisciplinary activities that drive the development of a region, articulating the three pillars: community, destination and tourist. The tourist experience is holistic, integrative and aspires to move into the field of the memorable, through appealing to the five senses, promoting the well-being of the destination, the community and surprising the tourist, through creative resources and processes, in order to trigger sensations in the tourist, enhancing the values ¿¿of local heritage through innovative experiences, which are ultimately co-created between the community and the tourist. Co-creation benefits the application of the design process, which in addition to promoting the importance of the product/service meets the customer's real needs, reducing errors through the execution of prototypes and tests before reaching the final product.
• ProgramaProgramme

  1 Innovation in tourism 2. Tourism Experience Design 3. Personalization and Segmentation 4. Multisensory Experiences 5. Immersive technologies 6. Gamification 7. Sustainability and Social Responsibility 8. Cross-Industry Collaboration
• ObjectivosObjectives

  This UC is oriented to the perspective of the study of tourism and to the understanding of experiences and the processes of creation of places within its changing social and political context. While on the one hand experiences are highly subjective and connected to individual history and identity, they are simultaneously framed by sociocultural and political discourses, broader but circumscribed by their location. Tourism is increasingly shaped by experiential themes such as cultural heritage, excitement and adventure, sun and sea, leisure activities, natural heritage and others. In this way, tourism and leisure experiences are part of continuous processes of creation of places. Developing expertise in designing experiences and innovation for tourism products and services, fostering reflective practice through innovative projects in this sector, will provide students with interdisciplinary skills that integrate design, research and innovation in tourism products, business and services.
• BibliografiaBibliography

  Shedroff, N. (2009). Experience Design 1 Cards. NY: Experience Design Books. ISBN: 978- 0982233917 www.experiencedesignbooks.com Santos, J.M.F (2002). Turismo Mosaico de Sonhos ? Incursões Sociológicas pela Cultura Turística. Edições Colibri, Lisboa. Scuttari, A., Pechlaner, H., & Erschbamer, G. (2021). Destination design: A heuristic case study approach to sustainability-oriented innovation. Annals of Tourism Research, 86, 103068. Schwartz, E. (2017). Exploring Experience Design. Packt. Melissen, F.; Smit, B. (2018). Sustainable Customer Experience Design: Co-creating Experiences in Events, Tourism and Hospitality. NY:Taylor&Francis Lalicic, L., Marine-Roig, E., Ferrer-Rosell, B., & Martin-Fuentes, E. (2021). Destination image analytics for tourism design: an approach through Airbnb reviews. Annals of Tourism Research, 86, 103100  
• MetodologiaMethodology

  Considering that classes will have an active, explorative and group learning component; It will be essential to develop a continuous qualitative assessment. The assessment will be weighted according to the diversity of experiences provided to students. In the end, it will be essential to obtain feedback on the added value of the experience, with the agents of this initiative being the students and entities participating in the workshop challenges. The evaluation weights will be:  Assessment test: 40% Work: 40% Attendance: 20%
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  5
• NaturezaNature

  Mandatory
• EstágioInternship

  Não