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ISMAT 22416

Internationalization

Business Management
  • ApresentaçãoPresentation
    This Curricular Unit should give students the ability to identify the risks and opportunities that arise in the internationalization process. Programmatic content leads to the development of the ability to analyze international markets, forms of internationalization, how to develop international marketing and what governance model to adopt. Learning and critical reflection on the topics should allow the understanding of decision-making such as: why internationalize, where to internationalize and how to internationalize.
  • ProgramaProgramme
    Internalization Concept and importance of the theme Forms of Internationalization Stages of the Internationalization process Social and Cultural Issues in the internationalization process Analysis and selection of international markets Internationalization Strategies for SMEs and Global Strategies International Marketing Corporate Governance and Internationalization models Banking and Internationalization of Enterprises Internationalization Cases of success of Portuguese companies
  • ObjectivosObjectives
    This UC aims to promote the assimilation of knowledge and the acquisition of the competences that are listed: To understand strategic situation analysis, about internationalization process To use rational approaches associated with the identification and selection of strategic alternatives based on internationalization To assess the issues and practices of implementing an internalization strategy. To develop critical thinking. To have autonomy to plan their own learning processes in order to deep their knowledge in this area of study
  • BibliografiaBibliography
    Collinson, S., Narula, R., Rugman, A. M., & Qamar, A. (2020). International business. Harlow: Pearson. Tamer, S., Cavusgil, K., & Riesenberger, G. (2019). International business: The New Realities. Harlow: Pearson. Deresky, H. (2017). International management: Managing across borders and cultures (Global Edition). Harlow: Pearson Education. Ferreira, M.P., Reis, N. & Serra, F. (2011) Nego¿cios internacionais e internacionalização para economias emergentes. Lisboa: Lidel Ed. Te¿cnicas. 
  • MetodologiaMethodology
    Analysis and discussion of practical cases that encompass the concepts learned.
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    5
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não