ISMAT 21749

Strategic and Business Design

• ApresentaçãoPresentation

  The curricular unit aims to develop knowledge around the adaptation of associations to design. Today, Design is increasingly intrinsic to the Organization and operates across all its strategic and operational areas. This evolution is the result of the strategic orientation of the associations for Innovation, with Design being a methodology that supports this effort. We will focus on the expressiveness of the design work, on the creation of specialized designers with skills directed to the social and human needs of today. We propose to develop knowledge and skills through real case studies and developed through qualitative and quantitative methods. We do not reject the history and evolution of design, in fact, these are the solid foundations that support the knowledge ¿a priori¿ for this UC, but we will be focused on the transformational capacity in which design today operates, assuming its transdisciplinarity and positioning among the Frontiers of Knowledge.
• ProgramaProgramme

  The role of Design in society, economics and business: Brief historical and contextual review. From Design Management to Design Leadership - Design Leadership Design to "Scale" in the context of companies. Design Driven Companies Emerging areas of performance of Design within organizations: Human resources, Creative Culture, Knowledge management and Creative leadership - Today and the future. The skills that Designers need to have in addition to the Design itself skills: Entrepreneur, Code, Social Strand, Transdisciplinary Facilitator. Strategic Design - process and result Problem solving - methodologies - the notion of design The intentional incorporation of aesthetics; The ideological coherence of systems Interdisciplinary coordination and integration International online seminars:
• ObjectivosObjectives

  Understand the concepts of innovation and its relationship with design; Understand that design and innovation must be installed in the corporate culture and absolutely necessary to obtain long-term profitability; Diagnose the situation of a model company, its products and its main technologies, in relation to the closest competitors; Outline the fields of action for the future, in terms of technologies, products and markets; Leveling the knowledge and understanding of the ¿Lexicons and Codes¿ specific to the different frontier knowledge areas and the expanded contexts of the Design and the ¿Strategic Designer¿; Acting in accordance with organizational transitions, socioeconomic changes, sustainability, resilience, self-organized systems and scenarios for the future; Develop skills that allow understanding, analyzing, criticizing, modeling and creating responses to the challenges of the century. XXI; Mastering exploratory methods, exploratory design processes;
• BibliografiaBibliography

  BEST, Kathryn (2015). Design Management: Managing Design Strategy, Process and Implementation. Fairchild Books. BORJA DE MOZOTA, Brigitte (2011), Gestão do Design - Usando o Design Para Construir Valor de Marca e Inovação, Ed. Bookman. Turner, R. (2016). Design Leadership. S.l.: ROUTLEDGE. HOLSTON, David (2011). The Strategic Designer. Adams Media.
• MetodologiaMethodology

  Taking into account that this UC converges the topics of strategic design and business, this UC is optional for management degree students, meaning it will be possible to implement PBL with multidisciplinary teams, contributing to a better perception of this content that converges knowledge.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  4
• NaturezaNature

  Mandatory
• EstágioInternship

  Não