The business model pitches were evaluated by the institution's management and the coordinator of StartUp Portimão.
In June 2026, the ISMAT Auditorium was transformed into a true hub of innovation with the public presentation of project pitches from the Bachelor's degree in Business Management, developed within the scope of the Project Management Curricular Unit, under the coordination of professors Margarete Luisa Arbugeri and Adão Flores.
This event embodied the practical application of theoretical planning and economic feasibility models, materialized into high value-added business models.
The scrutiny and validation of the proposals were carried out by a panel of excellence, consisting of the Director of ISMAT, Professor Rui Loureiro, the course director, Professor Luiz Guerrazzi, and the Coordinator of StartUp Portimão, Dr. Rui Rosa.
The insights and epistemic contributions of this top-tier jury enhanced the strategic refinement of the presented projects, raising the debate to a highly competitive level.
This inter-institutional articulation reiterates ISMAT's commitment to academic praxeology, promoting the causal link between university-led scientific research and the dynamic regional entrepreneurship ecosystem.
