At TEMPO, the round table discussed the impact of technology and AI on tourism management, emphasizing the central role of people and hospitality.
World Tourism Day ’26, organized by the Portimão City Council in partnership with ISMAT, ATP, and the Portimão School of Hospitality and Tourism, was marked in Portimão under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism.”
In this context, on September 28, the TEMPO – Portimão Municipal Theatre hosted a Round Table titled “Navigating the Future: Digital Strategies for Competitive Tourism Businesses.”
The panel featured Sandra Pereira, Vice-President of the Portimão City Council, Miguel Portugal, Director of ISMAT's Tourism Management Degree, Pedro Moreira, Director of the Portimão School of Hospitality and Tourism, and Ricardo Sobral, Board Member of the Portimão Tourism Association, with moderation by Rui Rosa.
In this forum, through a sharing of perspectives among representatives from the public sector, business, higher education, and vocational training regarding the proposed theme, the panel
