ISMAT 10552

Business Project

• ApresentaçãoPresentation

  The course "Business Project" aims to develop entrepreneurial competencies through the design, structuring, and defense of a viable business plan. The course promotes the ability to identify market opportunities, structure coherent business models, and analyze their strategic and economic-financial viability. Throughout the semester, students develop an applied project integrating strategic and financial components, culminating in a presentation and defense before a jury.
• ProgramaProgramme

  S1 - Opportunity Identification and Structuring 1.1 Sources of opportunities 1.2 Problem definition and target customer 1.3 Value proposition 1.4 Business model (Business Model Canvas)   S2 - Strategic Analysis and Validation 2.1 Industry and competitive analysis 2.2 Positioning strategy 2.3 Marketing plan 2.4 Organizational structure and founding team   S3 - Economic and Financial Feasibility 3.1 Cost and revenue structure 3.2 Break-even point 3.3 Financial projections 3.4 Funding requirements   S4 - Consolidation and Communication 4.1 Business plan structuring 4.2 Executive summary 4.3 Pitch preparation and defense
• ObjectivosObjectives

  At the end of the course, students should be able to: LG1 - Identify or create business opportunities grounded in market analysis. LG2 - Structure and articulate a coherent business model. LG3 - Analyze competitive context and entrepreneurial ecosystem dynamics. LG4 - Design and defend an integrated and viable business plan.
• BibliografiaBibliography

  Barringer, B. R., Ireland, R. (2019). Entrepreneurship: Successfully Launching New Ventures Global Edition (6. Ed.). London: Pearson. Blank, S., & Dorf, B. (2020). The startup owner's manual: The step-by-step guide for building a great company. John Wiley & Sons. Brown, T. (2018). Design Thinking: Uma metodologia poderosa para decretar o fim das velhas ideias. Alta Books. Osterwalder, A., & Pigneur, Y. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. Hoboken, NJ: Wiley. Ries, E. (2013). The Lean Startup. Prime Books. IAPMEI - Agência para a Competitividade e Inovação, I. P.: www.iapmei.pt; Manual do Empreendedor (2015)  
• MetodologiaMethodology

  TM1 - Structured sessions for the incremental development of the business plan. TM2 - Weekly mentoring sessions with monitoring of group progress. TM3 - Pitch simulations and panel defense training. TM4 - Practical activities focused on strategic and financial analysis.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  12
• NaturezaNature

  Mandatory
• EstágioInternship

  Não