ISMAT 10552

Business Project

• ApresentaçãoPresentation

  The curricular unit "Business Project" aims to develop entrepreneurial skills and competencies related to the analysis and evaluation of the economic value of innovations. During the course, students will learn methods and practices relevant to the development of a business plan, which is fundamental for the foundation and growth of a new venture (or a new business area in an existing company). The course content includes all the key components needed to write a business plan: definition of the business model; analysis of the product/service offered and its value proposition; analysis of the market and competitive landscape; definition of the marketing and sales plan; preparation of the organizational plan; preparation of economic and financial projections and financing needs.    
• ProgramaProgramme

  S1. Developing new ideas 1.1 - Technical and economic feasibility 1.2 – How to create an effective business plan 1.3 - Industry and competition analysis 1.4 - The business plan   S2. From idea to a new business 2.1 - The formalization of the enterprise 2.1 - Financial viability 2.2 - The foundation team 2.3 - Sources of funding   S3. New business management and growth 3.1 - Marketing plan 3.2 - The challenges of growth 3.3 - Strategies for growth
• ObjectivosObjectives

  At the end of this course, students should be able to:  LG1 - Identify or create opportunities in the market LG2 - Know and instrumentalize methodologies for the structuring and elaboration of the business model LG3 - Understand the mechanisms of entry into the entrepreneurial ecosystem and how to communicate within that ecosystem LG4 - Design a business and an action plan to formalize the opportunity.
• BibliografiaBibliography

  Barringer, B. R., Ireland, R. (2019). Entrepreneurship: Successfully Launching New Ventures Global Edition (6. Ed.). London: Pearson.  Blank, S., & Dorf, B. (2020). The startup owner's manual: The step-by-step guide for building a great company. John Wiley & Sons.  Brown, T. (2018). Design Thinking: Uma metodologia poderosa para decretar o fim das velhas ideias. Alta Books. Osterwalder, A., & Pigneur, Y. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. Hoboken, NJ: Wiley. IAPMEI — Agência para a Competitividade e Inovação, I. P.: www.iapmei.pt; Manual do Empreendedor (2015) https://cgov.pt
• MetodologiaMethodology

  TM1. Discussions about the final assignment development and S topics TM2. Weekly follow-up of projects TM3. Practical/experiential activities Evaluation: - Partial delivery of project parts – 50% - Final project of the new business (Written business plan) – 40% - Pitch – 10%
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  12
• NaturezaNature

  Mandatory
• EstágioInternship

  Não