ISMAT 24150

Creative Industries and Entrepreneurship

• ApresentaçãoPresentation

  This course is designed to explore the creation-innovation process, its management, and its relationship to sustained competitive advantage. In addition to understanding what characterizes innovation, participants will understand the differences in innovation processes in different types of organizations, as well as the processes and theories that explain its dissemination in the market and ensure growth and competitiveness. Moreover, since creativity is key part of innovation, we wil explore its meaning and manifestation.
• ProgramaProgramme

  The UC was developed to provide a holistic view of innovation and entrepreneurial spirit applied to the context of launching and sustaining a Fashion brand. Subjects will be presented with the following focus: S01 - Innovation and Entrepreneurship: What is innovation - radical and incremental; Creativity as a driver of innovation; Entrepreneurship as a driver of innovation; S02 - Diffusion and innovation models; Models, typologies; Innovation systems S03 - Innovation strategies for fashion brands. Communication Strategies Business Strategies and Plans S04. Organizational System of the Textile and Clothing Industry (ITV); The textile and clothing sector (STV) in Portugal and the profession of industrial fashion designer; The ITV value chain; Innovations and entrepreneurial spirit at STV; S05. Development of a theoretical-practical project for the promotion, creation and support of a Fashion brand developed by the student in previous UCs or from scratch for the discipline.
• ObjectivosObjectives

  The main objective of this course is to provide students with skills that support the commercial viability of a fashion brand through positioning adjusted to the creative industries. The curriculum structure introduces technical, conceptual elements and methodologies applied to the creation, positioning and promotion of a brand. Skills: O1. Identify the fundamentals of innovation and entrepreneurship processes for Fashion brands; O2. Understand the contribution of the entrepreneurial spirit in the Fashion/Textile and Clothing Sector (STV); O3. Understand innovative and entrepreneurial activity as enhancers of a brand’s wealth and sustainability; O4. Design and substantiate a business plan for the launch and sustainability of a Fashion brand; O5. Reflect and argue in a sustained manner on the themes of creativity, innovation and entrepreneurship.
• BibliografiaBibliography

  ATP. (2017). Roadmap para a especialização inteligente e competitividade global da ITV Portuguesa. EDQUIST, C. (2005). Systems of Innovation: Technologies, Institutions and Organizations. London and New York: Routledge. GL¿VEANU, V. (2010). New Ideas in Psychology Paradigms in the study of creativity : Introducing the perspective of cultural psychology veanu. New Ideas in Psychology, 28(1), 79–93. http://doi.org/10.1016/j.newideapsych.2009.07.007 OECD. (2015). Frascati Manual 2015: Guidelines for Collecting and Reporting Data on Research and Experimental Development. http://doi.org/10.1787/9789264239012-en ROGERS, E. M. (1983). Diffusion of innovations. Newyork Free Press (3rd editio). The Free Press. http://doi.org/citeulike-article-id:126680 VON STAMM, B. (2008). Managing innovation, design and creativity (2 o ). Chichester: John Wiley & Sons Ltd.
• MetodologiaMethodology

  The UC presents an innovative teaching approach. Through the use of a systematized innovation process on the MIRO.COM collaborative platform, students worked in groups continuously, both in the classroom and in the time allocated outside the classroom. The fact that we also work with the Harvard method of case studies will be quite different for students, whether in preparation, in active case discussion sessions and in their final writing of solutions. M01 = Learning by doing - learning by doing, applying the knowledge, models and tools presented by the teacher in a real-life project M02 = Peer-Learning - Promoting debate between peers in the classroom and work groups M03 = Harvard Case Method - for group resolution Assessment: A01 - Group work to develop the Business Model associated with MODA - 60% A02 - Group work to solve the Harvard Business Case - 30% A03 - Active attendance in classes - 10%
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  5
• NaturezaNature

  Mandatory
• EstágioInternship

  Não