ISMAT 21641

Design and Development of Tourism and Hospitality Products

• ApresentaçãoPresentation

  This curricular area allows students to develop skills in the development of new products. What products exist and everything that their development entails. It allows students to understand the macro reality (market where the product will be developed) so that, through it, they can move on to the micro scenario, not only in the development and implementation of a new product but also in its market longevity.
• ProgramaProgramme

  S1 – Experience Economy S2 – Memorable touristic experience S3 - Concept of tourist resort and classification criteria S4 - Life cycle of tourism and hospitality products S5 - Attributes and differentiation of tourism and hospitality products S6 - Tourism resources and their strategic assessment S7 - Tourism destinations and hospitality: attractiveness, integrated management and planning S9 - Components of tourism and hospitality products S9 – Market Analysis: supply and demand S10 - Consumer behavior S11 - Tourism and hospitality product portfolio S12 - The integrated tourism and hospitality product development strategy S13 - The differentiated strategies of tourist destinations and hospitality services
• ObjectivosObjectives

  With the themes to be taught in this curricular unit, students will acquire a solid body of knowledge and a set of techniques and methodologies that will enable them, in a professional environment, to be able to: ·        S1 - Describe and apply the product development process in tourism; ·        S2 - To differentiate, in an in-depth and structured way, the tourist products with greater expression and representativeness in Portugal and in the world; ·        S3 - Identify the main elements of supply that are the basis of each product; ·        S4 - Discuss the characteristics of markets / demand associated with different products; ·        S5 - Identify and explain special needs of specific market segments, such as senior, young and social; ·        S6 - Evaluate the problems, trends of evolution and future challenges associated with markets and products.
• BibliografiaBibliography

  Correia, A., Lopes, J. D. & Portugal, M. (Eds.), International Case Studies in Innovation and Entrepreneurship in Tourism. Routledge. ISBN: 9781032487953 de Matos, N., Mendes, J., & Guerreiro, M. (2020). Experience Economy Domains in Tourism: Extending the Knowledge and Understanding of Experiences. In Handbook of Research on Resident and Tourist Perspectives on Travel Destinations (pp. 192-207). IGI Global. Dixit, S. K. (Ed.). (2020). The Routledge handbook of tourism experience management and marketing. Routledge. European Travel Commission. (2011). Handbook on tourism product development. Handbook on tourism product development. Pine, B. J. & Gilmore, J. H. (1998) Welcome to the Experience Economy. Harvard Business Review, 74 (4), 97-105.
• MetodologiaMethodology

  Theoretical-practical classes of exploration of concepts and application of contents to concrete situations. Use of methods of theoretical exposition of the various contents, complemented with interactive methods that stimulate student participation through debates, analysis of case studies, brainstorming, etc. Research activities and analysis of documents for the development of proposed tasks, namely the execution of a group project, which will be accompanied by the teacher. It is also intended to carry out technical study visits and/or talks with invited speakers, which will allow the consolidation of the knowledge acquired. Continuous assessment will take the form of an assignment (45%), a written test (45%) and attendance (10%). Students who do not pass or have not taken the continuous assessment will be subject to the final assessment through a written exam (100%).
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  5
• NaturezaNature

  Mandatory
• EstágioInternship

  Não