ISMAT 17969
Design Office I
Communication Design
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ApresentaçãoPresentationThis curricular unity is the central body of each semester. It aims to activate creativity among young people by developing exercise based on the foundations of design. Its main objective is also to aggregate the competences developed in the other units.
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ProgramaProgrammeIntroduction to the fundamentals of graphic design and composition, namely in 4 points that are exercised through a constant dialogue with visual grammars: 1. THE POINT - Space, grid and composition; 2. THE LINE - Space, grid and composition; 3. THE PLAN- Space, grid and composition; 4. THE FORM - Stain, space, grid and composition. In addition: · THE SCALE, Introduction to the types of sources (relation with the typography); · TEXTURE, Color, technique and composition (2D / 3D ratio); To develop this knowledge the student must: · identify and understand an issue; · investigate and identify auxiliary means; · Aggregate the knowledge acquired in the remaining classes; · develop the creative; · develop curiosity. Learning through problem solving, research and experimentation.
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ObjectivosObjectivesThis course aims for the student to start and understand how to develop autonomously a sustained and refined project thinking and learn to put together a coherent and solid body of research. It aims to instill individual and group work and research methodologies. It aims to stimulate autonomous critical thinking and stimulate discussion and joint analysis. It also aims to initiate structured individual work practices. Objectives: · Develop and recognize the fundamentals of Composition; · Simplification and debugging of the represented elements; · Interpretation and decoding of Visual Culture; · Creation of visual meanings; · Object family development; · Development of signs; · Development of conceptual thinking through case studies; · Development of an individual visual discourse. Alongside these project and conceptual objectives, it is also intended to introduce and enhance basic technical knowledge of printing and graphic production.
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BibliografiaBibliographyAmbrose, Gavin; Harris, Paul (2006). The Visual Dictionary of Graphic Design. AVA Publishing; Cohen, Sandee (2009). From Design Into Print. Peachpit Press; Elam, Kimberly (2001). Geometry of Design 2ed. rinceton Architectual Press; G. Ambrose & P. Harris (2011). Basics Design: Typography; Layout; Grids; The Fundamentals of Graphic Design; Print and Finish; Design Thinking; Format; Colour Lausanne: AVA Publishing. Lupton, Ellen (2010). Thinking with type- 2ed. Princeton Architectual Press; Margolin, Victor (2014). Design e Risco de Mudan¿a. Verso da História;
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MetodologiaMethodologyApplied pedagogical methodologies are quick execution exercises to increase diversity and quantity. The objective is to stimulate students' ability to explore their creativity in the contexts introduced by teachers. Working with limitations that gradually move from technical to conceptual, for the student to move from experimentation/spontaneous creativity to informed/conceptual creativity.
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LínguaLanguagePortuguês
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TipoTypeSemestral
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ECTS10
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NaturezaNatureMandatory
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EstágioInternshipNão



