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ISMAT 17969

Design Office I

Communication Design
  • ApresentaçãoPresentation
    Unity is the central body of each semester. aims to activate creativity among young people by developing exercise based on the foundations of design. Its main objective is also to aggregate the competences developed in the other units.
  • ProgramaProgramme
    Introduction to the fundamentals of graphic design and composition, namely in 4 points that are exercised through a constant ¿dialogue¿ with visual grammars: - THE POINT - Space, grid and composition. - Line; - THE LINE - Space, grid and composition; - THE PLAN- Space, grid and composition; - THE FORM- Stain, space, grid and composition. In addition: - THE SCALE, Introduction to the types of sources (relation with the typography); - TEXTURE, Color, technique and composition (2D / 3D ratio); To develop this knowledge the student must: - identify and understand an issue; - investigate and identify auxiliary means; - Aggregate the knowledge acquired in the remaining classes; - develop the creative; - develop curiosity. Learning through problem solving, research and experimentation.
  • ObjectivosObjectives
    This course aims for the student to start and understand how to develop autonomously a sustained and refined project thinking and learn to put together a coherent and solid body of research. It aims to instil individual and group work and research methodologies. It aims to stimulate autonomous critical thinking and stimulate discussion and joint analysis. It also aims to initiate structured individual work practices Objectives: · Develop and recognize the fundamentals of Composition; · Simplification and debugging of the represented elements; · Interpretation and decoding of Visual Culture; · Creation of visual meanings; · Object family development; · Development of signs; · Development of conceptual thinking through case studies; · Development of an individual visual discourse. Alongside these project and conceptual objectives, it is also intended to introduce and enhance basic technical knowledge of printing and graphic production.
  • BibliografiaBibliography
    Ambrose, Gavin; Harris, Paul (2006). The Visual Dictionary of Graphic Design. AVA Publishing; Cohen, Sandee (2009). From Design Into Print. Peachpit Press; Elam, Kimberly (2001). Geometry of Design 2ed. rinceton Architectual Press; G. Ambrose & P. Harris (2011). Basics Design: Typography; Layout; Grids; The Fundamentals of Graphic Design; Print and Finish; Design Thinking; Format; Colour Lausanne: AVA Publishing. Lupton, Ellen (2010). Thinking with type- 2ed. Princeton Architectual Press; Margolin, Victor (2014). Design e Risco de Mudanc¿a. Verso da Histo¿ria;  
  • MetodologiaMethodology
    Learning through problem solving, research and experimentation and brainstorming - class debate, development of critical thinking. Active and critical participation + demonstration of learning and delivery of elements
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    10
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não