ISMAT 21750
Design Process
Communication Design
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ApresentaçãoPresentationThe Design Process course will focus on the application of Design methods, methodologies and tools, in a real context, in which students will apply knowledge at the level of analysis, characterization, development strategies of a project. Important aspects will be to support the choices made in the field of Design and in the planning of the development and estimation budgeting of the projects chosen by them for implementation.
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ProgramaProgrammeS 1 - The Design Process (Methodologies used: Ideo/ Double Diamond/ Mindshake/ Ideasrevolution...) S 2 - Design methods: creative thinking 3 - Research, analysis and synthesis: defragmentation of the basic stages of the creative process. S 3 - The uncertain path of creativity, imagination, fantasy and innovation - Lateral Thinking, Divergence | Convergence? Systems thinking. S 4- How to transform the design process into sustainable thinking - From Human Centered Design to Human & Nature centered Design S 5 - How to Build or Adapt Design Processes, Methods, Techniques and Tools S 6 – Relationship designer and client
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ObjectivosObjectivesO1 - Understanding creative processes and the Design process in real context O2 - Master the phases of the Creative process and the Design process O3 - Create creative processes applied to Design, in complex social contexts and with the integration of Nature thinking O4 - Know how to apply Design processes to different challenges, scientific areas and new frontiers of transdisciplinary knowledge
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BibliografiaBibliographyBrown, T. (2009). Change by design: How design thinking creates new alternatives for business and society. Harvard Business Press. Liedtka, J., & Ogilvie, T. (2011). Designing for growth: A design thinking tool kit for managers. Columbia University Press. Martin, R. (2009). The design of business: Why design thinking is the next competitive advantage. Harvard Business Press. Stickdorn, M., Lawrence, A., Hormess, M. E., & Schneider, J. (2018). This is service design doing: Applying service design thinking in the real world. O'Reilly Media. Aspelund, K. (2015). The design process (2nd ed.). Fairchild Books. Lorusso, S. (2023). What design can't do: Essays on design and disillusion. Set Margins'. Tunstall, D. (2023). Decolonizing design: A cultural justice guidebook. MIT Press. Lima, M. (2023). The new designer: Rejecting myths, embracing change. MIT Press. Wizinsky, M. (2022). Design after capitalism: Transforming design today for an equitable tomorrow. MIT Press.
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MetodologiaMethodologyThe course adopts active student-centered methodologies, promoting the articulation between critical thinking, applied practice and the development of entrepreneurial and collaborative skills. Methodologies include: M1 – Flipped Classroom: Students have prior access to a set of reference texts (readers) selected by the teacher, From a proposed thematic window – From Business Design to Design Leadership, From Technological Design to Maturity Model Invisioning or From Social Design to Design & Nature Centered Model – they develop group projects based on the critical exploration of the contents. M2 – Learning by Doing: Through the analysis and development of case studies, students apply the theoretical contents in simulated situations, promoting practical experimentation, problem solving and decision-making in the context of strategic design M3 – Experiential Learning: These methodologies ensure coherence with the institution's pedagogical model
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LínguaLanguagePortuguês
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TipoTypeSemestral
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ECTS4
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NaturezaNatureMandatory
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EstágioInternshipNão



