ISMAT 17977
Drawing and Sketching
Communication Design
-
ApresentaçãoPresentationThis subject is the basis of visual thinking, a powerful resource for the creation and communication of ideas. More than a subject serving Communication Design, Drawing and Sketching is essential to organize thinking, to project, to visualize ideas and plan actions, constituting an indispensable work tool for any area. Visual thinking is a technique for analyzing the surrounding world, learning and creating solutions. It is an innate skill that we all must relearn and practice. Visual language makes it possible to make a simultaneous relationship between various sensory and emotional stimuli allowing us to understand, retain and communicate information that is much more complex than any other type of language. Furthermore, it is a universal language facilitating interculturality and international diffusion. It is intended to complement conventional drawing programs by exposing students to different drawing approaches and applications.
-
ProgramaProgrammeImagination and Creative Process Visualization of abstract concepts through the line Techniques for generating ideas Inspiration and visual references Narrative Image Functions of the narrative image Visual metaphors Script and Narrative Techniques Morphology. Narrative structure: linear and non-linear Time, rhythm and sequential elements Functional elements - Psychovisual process and Guestalt. Composition Proportion, positioning, points of view, plans, framing, direction, image association, filling vs. voids Visual balance Composition applied to Storyboard
-
ObjectivosObjectivesUnderstand the creative process and develop techniques to generate and visualize ideas. Develop research methods, inspiration and reference files. To know the functions of the narrative image, the different message possibilities as well as the different meanings and uses that the graphic register can assume. Know and explore the constituent parts of a graphic narrative. Understand and apply the difference between linear and non-linear structure, as well as the rhythm and other elements of the sequence. Create an argument or copy and apply it to a storyboard. Understand and apply the rules of composition and visual balance. Collaborate with the other curricular units.
-
BibliografiaBibliographyBIRCH, Helen - Desenhar - Truques, técnicas e recursos para inspiração visual. Editorial Gustavo Gili, Barcelona, 2015. ISBN 9788584520251 BURGERMAN, Jon - It's great to create: 101 fun creative exercises for everyone, Chronicle Books, Califórnia, 2017, ISBN 9781452155326 CRANE, Walter - Line and Form. G. Bell and Sons, London, 1914. (https://www.gutenberg.org/files/25290/25290-h/25290-h.htm) DEUCHARS, Marion - Art Play. Laurence King Publishing, England, 2016. ISBN 9781780678764 MCCLOUD, Scott - Understanding Comics. The Invisible Art. William Morrow Paperbacks, NY, 1994. ISBN 9780060976255 SIMBLET, Sarah - Drawing Book - An Innovative, Practical Approach To Drawing The World Around You. Dorling Kindersley Ltd: UK, 2009. ISBN: 9781405341233 STANCHFIELD, Walt - Drawn to Life: 20 Golden Years of Disney Master Classes: Vol 1-2, Focal Press, 2009. ISBN 978-0240810966, ISBN 978-0240811079. WILLIAMS, Richard - The Animator's Survival Kit, Faber and Faber, NY, 2001. ISBN 9780571205974
-
MetodologiaMethodologyGuided visits to places of interest to collect objects and explore visual drawings. Extracurricular workshops to learn drawing techniques and other creative techniques. Development of dynamics that promote the creation and sharing of work online as a form of communication and global information exchange.
-
LínguaLanguagePortuguês
-
TipoTypeSemestral
-
ECTS4
-
NaturezaNatureMandatory
-
EstágioInternshipNão