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ISMAT 17977

Drawing and Sketching

Communication Design
  • ApresentaçãoPresentation
    This subject is the basis of visual thinking, a powerful resource for the creation and communication of ideas. More than a subject serving Communication Design, Drawing and Sketching is essential to organize thinking, to project, to visualize ideas and plan actions, constituting an indispensable work tool for any area. Visual thinking is a technique for analyzing the surrounding world, learning and creating solutions. It is an innate skill that we all must relearn and practice. Visual language makes it possible to make a simultaneous relationship between various sensory and emotional stimuli allowing us to understand, retain and communicate information that is much more complex than any other type of language. Furthermore, it is a universal language facilitating interculturality and international diffusion. It is intended to complement conventional drawing programs by exposing students to different drawing approaches and applications.
  • ProgramaProgramme
    PC1 – Advanced Three-Dimensional Representation Exploration of complex forms, objects, and spaces, with emphasis on depth, scale, and proportion, applying principles of structure and perspective. PC2 – Expressive Composition Creative use of color, light, shadow, and texture as structural elements of the image, enhancing expressiveness and the legibility of visual representation. PC3 – Patterns and Modular Repetition Creation of modular visual patterns using digital tools, for application in two-dimensional compositions, three-dimensional objects, and spatial contexts. PC4 – Digital Techniques in Drawing, Painting, and Editing Exploration of digital tools for drawing and painting, as well as image editing and manipulation techniques, as an extension of traditional drawing practices. PC5 – 3D Modeling and Immersive Environments Creation of three-dimensional forms for interactive and immersive digital environments as new modes of visual expression and representation in drawing.
  • ObjectivosObjectives
    At the end of this course unit, the student should be able to: O1 – Consolidate and deepen skills in the three-dimensional representation of complex objects, spaces, and compositions. O2 – Develop observation, analysis, and visual synthesis abilities by applying principles of scale, proportion, perspective, and composition. O3 – Explore color, light, shadow, and texture as expressive and structural elements in image construction. O4 – Apply drawing knowledge to create visual solutions for illustration, graphic design, product design, and spatial contexts. O5 – Introduce and apply digital techniques in drawing, painting, illustration, and image editing for visual representation. O6 – Explore concepts of repetition, variation, and pattern creation in both two-dimensional and three-dimensional contexts. O7 – Use 3D modeling and the creation of representations in interactive and immersive environments as expanded forms of drawing.
  • BibliografiaBibliography
    BARBER, Barrington (2009). Complete Book of Drawing: Essential Skills for Every Artist. Londres, Arcturus Publishing. BERGER, John (2005) Modos de ver, Barcelona, Ed. Gustavo Gili. CHING, Francis D. K. (2015). Design Drawing (2nd ed.). Wiley. D'AMELIO Joseph (2004) Perspective Drawing Handbook. New York, Tudor Publishing. HOGARTH, Burne (1996). Dynamic Light and Shade. Watson-Guptill. LOOMIS, Andrew (2011). Creative Illustration. Titan Books. LOOMIS, Andrew (2012) Successful Drawing. Londres, Titan Books. MUNARI, Bruno, (2006) Design e Comunicação Visual, Lisboa, Edições 70. MUNARI, Bruno, (2007) Fantasia, Lisboa, Edições 70. PIYASENA, Sam, PHILP, Beverly (2017) Desenhe! Curso de desenho dinâmico para qualquer um com papel e lápis à mão. Barcelona, Ed. Gustavo Gilli. SIMBLET, Sarah (2009)  Drawing Book - An Innovative, Practical Approach To Drawing The World Around You. UK, Dorling Kindersley Ltd. ZEGENHAGEN, Peter (2019). Sketching Techniques for Product Designers. Hoaki.
  • MetodologiaMethodology
    Practical and project-based drawing classes focused on active, collaborative, and reflective learning. They include intensive sketching practice with continuous feedback (ME1), individual and group projects based on real-world challenges (ME2), and progressive introduction to digital tools in a blended format (ME3). The program fosters visual and conceptual research (ME4), combines technical exercises with free experimentation (ME5), encourages autonomous and creative discovery (ME6), promotes peer critique and communication (ME7), and supports continuous self-assessment through portfolios and reflective journals (ME8). The approach integrates practice, research, and reflection, stimulating autonomy, curiosity, and critical visual thinking.
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    4
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não