ISMAT 22533

Entrepreneurship, Social Responsibility and Sustainability

• ApresentaçãoPresentation

  In the context of the degrees covered by this curricular unit, the main aim of this UC is to equip students with the knowledge and importance of entrepreneurship in the social and business context, namely its understanding and that of Business Management in a global way and its importance in organizational contexts, at an economic, social and political level in environments of institutional and organizational change, as well as its role in the areas of Social Responsibility and Sustainability.
• ProgramaProgramme

  S1 - Historical Evolution of the Concept  S2 - Creativity and Innovation  S3 - Entrepreneurship Forms: Intrapreneurship, Startup and Social S4 - The Entrepreneur: Characteristics and Motivations  S5 - The need for innovation in the global market  S6 - From idea to business - The golden circle  S7 - From the conceptualization to the materialization of the idea S8 - The importance of the brand in entrepreneurial business
• ObjectivosObjectives

  LG1 - The importance of Entrepreneurship in the business context.   LG2 - Distinguish the different types of entrepreneurships.  LG3 - Know the distinctive characteristics of the entrepreneur and his/her role in the creation of the organizational culture.  LG4 - Identify the stages of the creative process in entrepreneurship; idea - opportunity - business.   LG5 - Initial steps for the creation of a business/product: Creative process, Conceptualization of the idea and Materialization of the idea
• BibliografiaBibliography

  Brochado, Ana. et. al. (2013). Gestão e Estratégia - Desafios da Globalização. Lisboa: Escolar Editora (ISBN: 978-972-592-382-5). Carvalhinho, L. & Pereira, E. (2023). Desporto, Natureza e Turismo – Tendências, Inovação e Sustentabilidade. Quântica Editora. ISBN: 9789899177161 Correia, A., Lopes, J. D. & Portugal, M. (Eds.), International Case Studies in Innovation and Entrepreneurship in Tourism. Routledge. ISBN: 9781032487953 Portugal, M. N. (2017). Empreendedorismo - Gestão Estratégica (2ª Edição). Lisboa: Escolar Editora (ISBN: 978-972-592-520-1) Sarkar, Soumodip. (2014). Empreendedorismo e Inovação. Lisboa: Escolar Editora - 2ª Edição (ISBN: 978-972-592-406-8) Siqueira, K. S. (2022). Turismo, Gastronomia e Inovação – Uma receita de sucesso.. DOI: 10.37885/220609221  
• MetodologiaMethodology

  The sessions will be a combination of theoretical and practical classes, with a strong active practice component.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  5
• NaturezaNature

  Mandatory
• EstágioInternship

  Não