Skip to main content

ISMAT 22533

Entrepreneurship, Social Responsibility and Sustainability

Human Resources Management
  • ApresentaçãoPresentation
    In the context of the degrees covered by this curricular unit, the main aim of this UC is to equip students with the knowledge and importance of entrepreneurship in the social and business context, namely its understanding and that of Business Management in a global way and its importance in organizational contexts, at an economic, social and political level in environments of institutional and organizational change, as well as its role in the areas of Social Responsibility and Sustainability.
  • ProgramaProgramme
    S1 - Historical Evolution of the Concept S2 - Creativity and Innovation S3 - Entrepreneurship Forms: Intrapreneurship, Startup and Social S4 - The Entrepreneur: Characteristics and Motivations S5 - The need for innovation in the global market S6 - From idea to business - The golden circle S7 - From the conceptualization to the materialization of the idea AI as a fundamental tool for innovation S8 - The importance of the brand in entrepreneurial business
  • ObjectivosObjectives
    LG1 - The importance of Entrepreneurship in the business context. LG2 - Distinguish the different types of entrepreneurships. LG3 - Know the distinctive characteristics of the entrepreneur and his/her role in the creation of the organizational culture. LG4 - Identify the stages of the creative process in entrepreneurship; idea - opportunity - business. LG5 - Initial steps for the creation of a business/product: Creative process, Conceptualization of the idea and Materialization of the idea.
  • BibliografiaBibliography
    Brochado, Ana. et. al. (2013). Gestão e Estratégia - Desafios da Globalização. Lisboa: Escolar Editora (ISBN: 978-972-592-382-5). Portugal, M. N. (2017). Empreendedorismo - Gestão Estratégica (2ª Edição). Lisboa: Escolar Editora (ISBN: 978-972-592-520-1) Sarkar, Soumodip. (2014). Empreendedorismo e Inovação. Lisboa: Escolar Editora - 2ª Edição (ISBN: 978-972-592-406-8)
  • MetodologiaMethodology
    The sessions will be a combination of theoretical and practical classes, with a strong emphasis on active learning. During the semester, there will be a lecture given by a renowned international entrepreneur and a workshop with a guest speaker on how to use AI as a tool to facilitate the innovation process. As part of the PBL methodology, an external entity will be invited to launch a real challenge so that students, working in groups, can apply their knowledge and creativity to solve it, with a presentation and evaluation of the solution at the end of the semester.
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    5
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não