ISMAT 7428

Project Management

• ApresentaçãoPresentation

  The CU's field of action is essentially focused on managing the fashion process, more specifically on structuring collections and the entire process from the acquisition of raw materials to the end customer in different business models. It covers sourcing, creation, licensing and sales. Its intervention in the management of processes and, inherently, the brand, places the CU at a high level of relevance, since it is in this CU that students will acquire knowledge about the processes, models and working methods that they will apply in the workplace. It is of great importance that students understand the importance of management and understand how, where and when this knowledge can be applied. An appreciation of the industry and brands and how they work will complement students' understanding of the process from the moment they choose the fibers till the product is sold.
• ProgramaProgramme

  1. Project management in the contemporary fashion industry Brief historical and sociological analysis of the history of the fashion industry from the late 20th century till nowadays. 2. Introduction to the main stages of project management The stages of project management, from the initial idea, to the analysis of competing brands, identify the risks, the strengths and weaknesses of a project, time management, human resources management, risk costs and investments. Planning and managing a creative project. Principles of brand management. Design and copyright. 3. Forecasting trends in the fashion industry The trend forecasting and presentation process. Forecasting trends as a tool. 4. The fashion process Different business models and licensing. The process of purchasing raw materials from the final consumer.
• ObjectivosObjectives

  1. Identify the main concepts and stages of project management in the fashion industry; 2. Know the fundamentals of project management; 3. Understand the different elements that make part of a fashion project; 4. Forecasting trends as a tool for project management; 5. Identify the main stages of the fashion process.
• BibliografiaBibliography

  Blokdyk G. (2021). Mass Customization: A Complete Guide. 5STARCooks. ISBN 978-0655848103 Bogner M. (2019). Licensing in the Fashion Industry. Opportunity or Threat? Grin Verlag. ISBN 978-3346035073 Bose K. (2023). How to Start a Fashion Brand: Step-by-Step Guide to Launch Your Fashion E-commerce Brand. Dove Ventures LLP. ISBN 978-8196448738 Cadigan, E. (2014). Sourcing and Selecting Textiles for Fashion: Sourcing and Selection, Fairchild Books Dillon S. (2018). The Fundamentals of Fashion Management. 2nd edition. Bloomsbury Visual Arts. ISBN 9781474271219 Fashionary Team. (2017). The Fashion Business Manual: An Illustrated Guide to Building a Fashion Brand. Fashionary International Ltd. ISBN 978-9887710974 Ha-Brookshire, Jung. (2017). Global Sourcing in the Textile and Apparel Industry, 2nd edition, Fairchild Books
• MetodologiaMethodology

  The course will be developed through expository sessions, discussion and student research works. Foster also participatory that facilitate learning and promotion of the teacher/student interaction.
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  5
• NaturezaNature

  Mandatory
• EstágioInternship

  Não