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ISMAT 21631

Strategic Management for Hospitality in Tourism

Tourism Management
  • ApresentaçãoPresentation
    Discipline that enables to know the theories and explanatory models of consumer/customer behavior, identify the components of a strategic plan for hospitality in tourism and provide knowledge about current market/consumption trends, the potential market, competitors' actions, and the potential of the environment.
  • ProgramaProgramme
    1.1 The Concept of Hospitality in Tourism 1.2 Theories and explanatory models of consumer / customer behavior 1.3 Macro analysis and micro segmentation 1.4 The implementation of a segmentation strategy 1.5 The Analysis of Attractiveness and Competitiveness 1.6 Marketing-mix management 1.7 The Strategic Plan for Hospitality in Tourism 1.8 Marketing-mix for Special Situations 2. Strategic Management in Hospitality 2.1 The Concept of Strategy and its Importance in Hospitality 2.2 Analysis of the environment and the company 2.3 Models and techniques to support the analysis, evaluation and selection of strategies 2.4 Formulation of Strategy and Strategic Decisions 2.5 The Strategic Management of Hospitality in Different Contexts
  • ObjectivosObjectives
    The objectives of this course unit are as follows: LG1 - Present theories and models explaining the behavior of consumers / customers; LG2 - Identify the components of a strategic plan for tourism hospitality; LG3 - Provide knowledge about current market / consumption trends, potential market, competition action and the potential of the surrounding; LG4 - To make known, understand and apply management tools geared to market opportunities in terms of hospitality in tourism; LG5 - Present methodologies and techniques of strategic analysis for hospitality in tourism
  • BibliografiaBibliography
    António, N. (2015) Estratégia Organizacional ? do Posicionamento ao Movimento, Edições Sílabo. Rodrigues J. (2012) Estratégia Organizacional do negócio à ética. Escolar Editora. Thompson, Strickland and Gamble. (2013). Crafting and Executing Strategy - The Quest for Competitive advantage, McGraw-Hill. Nigel, E. (2013). Strategic Management for Tourism Hospitality and Events. USA: Routledge. Okumus,F. et al (2010). Strategic Management in the International Hospitality and Tourism Industry. USA: BH.  
  • MetodologiaMethodology
    Theoretical-practical classes where concepts, methodologies and techniques are presented and discussed, using audiovisual media. Analysis and discussion of concrete situations, case studies, which allow not only the exchange of experiences, but also the practice of decision-making in groups and help consolidate the learning outcomes. EVALUATION - Evaluation Test (70%) - Participation and Attendance (30%) Failure the assessment test or failure to obtain a minimum score of 8 points in each test, the student will have to take a final written test in the appeal period (100%).
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    5
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não