ISMAT 2580

Strategic Management

• ApresentaçãoPresentation

    Business strategies are multidisciplinary activities that drive the development of a region, articulating the three pillars: community, destination and customers. The strategy is holistic, integrative and aspires to move into the field of the memorable, through appealing to the five senses, promoting corporate and community well-being and surprising the customer, through creative resources and processes, in order to trigger sensations in the even, enhancing business values ¿¿through innovative experiences, which are ultimately co-created between the company and the customer. Co-creation benefits the application of the strategy instrumentation process, which in addition to promoting the importance of the product/service meets the customer's real needs, reducing errors through the execution of prototypes and tests before reaching the final product.
• ProgramaProgramme

    1. Base Concepts The company Strategy, Strategic management, Competitiveness 2. Strategic Formulation Schools of strategic thought/Strategy Safari Positioning model vs. resource based model 3. Business Strategies Analysis tools (external, internal analysis, SWOT) Type strategies (cost, differentiation, focus) Value chain 4. Corporate Strategies Diversification/Portfolio Management Vertical Integration and Strategic Outsourcing Mergers & Acquisitions Internationalization Collaborative strategies 5. Strategy Implementation/Execution
• ObjectivosObjectives

  The UC is oriented towards the perspective of developing fundamental skills to think strategically, formulate specific competitive and corporate strategies, understand the difficulties associated with the implementation/execution of the strategy, in order to be able to assume themselves as agents of change by encouraging reflective practice through of innovative projects in this sector, will provide interdisciplinary skills that integrate business and services
• BibliografiaBibliography

  Hitt, Ireland e Hoskisson (2020) Strategic Management: Competitiveness & Globalization, Concepts & Cases (13a ed.). Cengage. Silva, G., Silva, J. T. (2019). Estrate¿gia: O Poder da Gesta¿o Estrate¿gica para Identificar, Explorar e Resolver Problemas. Actual. Teixeira, S. (2020). Gesta¿o Estrate¿gica (2a ed.). Escolar Editora. Barney, J .B. & Hesterly, W. S. (2021). Strategic Management and Competitive Advantage (7th ed.). Pearson.  
• MetodologiaMethodology

    Taking into account that the classes will have an active, explorative and group learning component; it will be essential to develop a continuous qualitative evaluation. The evaluation will be weighted according to the diversity of experiences provided to the students. In the end, it will be essential to obtain feedback on the added value of the experience, with the agents of this initiative, the students and the entities participating in the workshop challenges. The assessment weights will be: several projects that comprise the project at the end of the semester (70%), ability to present and defend the project (20%) and attendance (10%).
• LínguaLanguage

  Português
• TipoType

  Semestral
• ECTS

  5
• NaturezaNature

  Mandatory
• EstágioInternship

  Não