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ISMAT 21646

Strategic Management of Tourist Destinations

Tourism Management
  • ApresentaçãoPresentation
    The UC on Strategic Management of Tourist Destinations is part of the 2nd semester of the 1st year of the degree in Tourism Management at Instituto Superior Manuel Teixeira Gomes. This UC aims to provide students with knowledge about the management of tourist destinations, cooperation models between all strategic actors, develop management tools and handle models for monitoring tourist activity.
  • ProgramaProgramme
    S1 - Tourist Destination: Concepts, functions, components, agents. Structuring life cycle and sustainability; typologies of destinations. S2 - International tourist demand: heavy trends. S3 - Development of the competitive tourist destination: constraints and barriers to planning; stages of a destination's strategic planning. S4 - Development of policies and strategies: tourist experiences, tourism offer and tourist products. Strategic positioning. Brand and Image of the destinations. Communication Tools and Distribution Channels. National and regional taxation. S5 - Destination Management Model. S6 - Support axes to Destination Management: Strategic and operational level; Tourism Observatories; Market intelligence; Mediation and Monitoring; Results Evaluation. S7 - Develop a conceptual project in tourism field of study - Project SUSTAINABLE COMMUNITIES (if the event takes place)
  • ObjectivosObjectives
    At the end of the UC, students should be able to: LG1 - discuss the main challenges of structuring and managing a tourist destination; LG2 - understand the impact of tourism demand management on the competitiveness of destinations; LG3 - understand and put into practice models of cooperation and co-responsibility between strategic actors, construction of a territorial identity and development of appropriate communication, promotion and distribution tools; LG4 - understand the relevance of existing knowledge management in tourist destinations, that is, experiences, information management and market intelligence tools and support for decision making; LG5 - identify and manage models for monitoring the activity of a tourist destination and know how to intervene appropriately in a crisis context.
  • BibliografiaBibliography
    Artal-Tur, A., Correia, A., & Jiménez-Medina, M. P. (Eds.). (2021).  Tourism Research in Ibero-America: Urban Destinations, Sustainable Approaches and New Products . Routledge. Correia, A. (edt.) (2023). Turismo - Algarve, Segredos por Revelar. Escolar Editora. ISBN: 9789725925904 Correia, A., & Homem, A. P. B. (2018). Turismo no Centro de Portugal: Potencialidades e Tendências. Actual. ISBN: 9789896943042 Ryan, C. (2020). Advanced Introduction to Tourism Destination Management . Edward Elgar Publishing. Kozak, N., & Kozak, M. (2019). Tourist Destination Management. New York: Springer. Decrop, A., Correia, A., Fyall, A., & Kozak, M. (Eds.). (2021). Sustainable and Collaborative Tourism in a Digital World . Goodfellow Publishers Ltd.  
  • MetodologiaMethodology
    The teaching methods used are based on the expository method, discussion of articles on the subjects studied, analysis of practical cases and workgroup in the process. 1.     Participation, commitment in classes and evolution of knowledge 10%. 2.     Group work (maximum 3 students) - Project Sustainable Communities 45%. 3.     Written test 45%. Students who do not pass or have not taken the continuous assessment will be subject to the final assessment through a written exam (100%).
  • LínguaLanguage
    Português
  • TipoType
    Semestral
  • ECTS
    5
  • NaturezaNature
    Mandatory
  • EstágioInternship
    Não